Executive Summary

Overview

Winter back country use is exploding in North America, putting an increasing number of skiers, boarders, snowmobilers and snowshoers at the risk of avalanches. Avalanche Awareness Whistler is a three-day conference promoting snow safety education, with the goal of increasing safe travel in the mountains. Presentations and workshops will share expertise and best practices between avalanche professionals and passionate backcountry users. Speakers will focus on engaging and entertaining the participants, who will reap the benefits of this blend of the latest in snow science, rescue practices, tools and technology.

Being held in the Resort Municipality of Whistler, the program will include a trade show open to registered and non-registered participants. Whistler is one of North America’s premiere ski destinations, providing easy access to the backcountry. Just two hours from the Vancouver airport, Whistler serves as the perfect place to connect industry trade partners, service providers and all backcountry users with the leading professional minds in the field of avalanche safety.

Goal

Exponential growth in the use of the winter backcountry provides an opportunity for Whistler to take on a leadership role in education. Our goal is to attract and educate the full range of recreational backcountry users, exposing them to the technologies available and sharing a vast wealth of experiential learning.

Opportunity

This meeting presents an excellent opportunity for companies and organizations involved in winter outdoor recreation to showcase their products and services to a diverse user group. Backcountry travel is one of the largest growth sectors in the snow sports industry and participants in this event will represent the full range of backcountry users.

This is the first conference of its kind in Canada.  Our reach for participation falls well past the boundaries of Whistler and Lower Mainland area, extending into the Pacific Northwest of the US and into the interior of BC.  We will be tapping into this vast population of backcountry and near country enthusiasts with an extensive marketing plan.  As such we anticipate booth space will sell out quickly.

Proceeds from admission fees will help fund Avalanche Skills Training courses for students and backcountry enthusiasts within the Sea-to-Sky corridor.